Med spa in downtown Naples1st Ave N Care that moves atthe pace of the Gulf.
Practitioner-led aesthetics, weight loss and hormone care, a few minutes from the beach. Every plan starts with a free consultation and a clear price before anything's booked.
A retreat's calm. A clinic's care.
Optimal Wellness began with a simple belief: medical care should feel personal, never transactional. We've kept it that way. Consults aren't rushed, advice is honest, and your plan is built around you, not a package.
Step off 1st Ave N and the pace changes. You'll be seen by the same licensed medical team from first conversation to follow-up.


Ten ways to feel like yourself again.
Aesthetics, metabolic health, hormones and recovery under one roof, each planned by a practitioner who knows your history and your goals.
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AestheticsBotox
Softer frown lines, crow's feet and forehead lines, planned so you still look like you.
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MetabolicMedical Weight Loss
Medically supervised GLP-1 programs with lab review and regular check-ins.
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HormonesHormone Optimization
Bioidentical hormone therapy for women and men, tailored to your labs.
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SkinFacial Rejuvenation
Microneedling, PRP facials and skin treatments for texture and tone.
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BodyBody Contouring
Non-invasive, FDA-cleared contouring with no needles and little downtime.
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RecoveryIV Hydration
Hydration, vitamin and recovery infusions in a calm, comfortable setting.
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IntimacySexual Wellness
Discreet, practitioner-led care for intimacy and confidence, for women and men.
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MindMind Wellness
Support for stress, sleep and focus, built into your whole-person plan.
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DiagnosticsWellness Labs
Comprehensive panels, read by your practitioner, so your plan starts from your own numbers.
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ProtocolsPeptide Therapy
Prescribed and supervised by our clinical team, only after a consultation and a look at your history.
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See all treatments and services in Naples
A medical spa and wellness center in Naples, FL
Optimal Wellness Naples is a practitioner-led medical spa in Naples, FL, at 848 1st Ave N, Suite 100, open 7 days a week, 8am to 8pm. We're in downtown Naples, a short drive from Olde Naples, Park Shore, Pelican Bay, Golden Gate and North Naples. Find a treatment by what you'd like to change:
Lines, wrinkles and lost volume
Botox in Naples for frown lines and crow's feet, and dermal fillers for cheeks, lips and under the eyes.
Texture, scarring and firmness
Morpheus8 RF microneedling, plus microneedling, PRP and IPL for tone and acne scarring.
Weight, energy and hormones
Semaglutide and tirzepatide weight loss, testosterone therapy (TRT), menopause treatment and wellness lab panels.
Hair, body and recovery
Laser hair removal, non-invasive body contouring, IV hydration and NAD+ IV therapy and injections.
Looking for something specific? Start here:
Four promises, kept daily.
Practitioner-led, every visit
Your consult, follow-ups and plan are handled by our licensed medical team. Never a rotating cast.
Advice we'd give family
If we wouldn't recommend it to our own family, we won't recommend it to you.
A price before a booking
What it costs is what it costs. No package pressure, no add-on theater.
Naples, through and through
Real follow-up from a local team on 1st Ave N. Not a call center, not a chain.
The people you'll actually see.
Every visit is with a member of our medical team. Not a rotating roster, not a chart number.
Medical direction by Victor Cruz, MD, our Medical Director.
- Victor Cruz, MDMedical Director
- Alexandra Moon, APRNAdvanced Practice Registered Nurse
- Robert Hall, APRNAdvanced Practice Registered Nurse
Our Naples care teamThe faces who'll welcome you and look after you on 1st Ave N.

Naples has had a lot to say.
Our rating is the average of the reviews our patients chose to leave on Google. Read them where they were written.
Read our Google reviewsReviews from Google
No surprises, start to finish.
Nothing's booked on the day unless you want it to be.
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A free consultation
We listen to what you want to change, look at your history and talk through what's realistic for you.
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Your plan, and its price
You leave with a clear plan and a clear number. No package pressure, no card on file.
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Care, then follow-up
Treatment with our medical team, specific aftercare, and a follow-up to review how you're doing together.
The things everyone asks.
Still wondering? Call us on (239) 360-6253, any day from 8am to 8pm.
Do you offer free consultations?
Yes. Every new patient gets a free consultation with a member of our medical team. No commitment and no card on file. We walk through your goals, your labs if they're relevant, and a clear plan.
Who will I actually see?
A member of our licensed medical team, every visit. Our medical weight loss and hormone programs are supervised by our medical director, Victor Cruz, MD.
How much do treatments cost?
It depends on what you and your practitioner decide on. You'll get a price at your free consultation, before anything's booked, with no hidden fees.
Can I combine treatments?
Often, yes. We'll tell you honestly which combinations make sense and which to space out. We won't stack treatments to pad a bill.
Do you accept insurance?
Most aesthetic and wellness services are self-pay. Some lab work and medical consultations may be billable to insurance, so ask us at your consultation.
What treatments do you offer?
Aesthetics (Botox, dermal fillers, Morpheus8, microneedling and facials, laser hair removal, body contouring) and wellness care (semaglutide and tirzepatide weight loss, hormone replacement therapy, IV therapy, lab panels, sexual wellness and mind wellness).
What happens at my first visit?
You sit down with a member of our medical team, talk through what you'd like to change and go over your health history and any medicines you take. You leave with a plan and a price. Nothing's booked or charged on the day unless you want it to be.
Do treatments hurt?
It depends on the treatment. Your clinician explains what each one feels like, and what's done to keep you comfortable, before you decide.
Do you treat men?
Yes. Men come to us for testosterone therapy, Botox, laser hair removal, weight loss, IV therapy and sexual wellness. Every plan starts with the same consultation.
Where are you, and are you open on weekends?
We're in downtown Naples at 848 1st Ave N, Suite #100, Naples, FL 34102, open 7 days a week, 8am to 8pm. Consultations are bookable online or by phone from 9am to 5pm every day.
Do I need a referral?
No. You can book a consultation directly online or by calling (239) 360-6253.
Downtown Naples, FL 34102
Come in from the heat.
- Address
- 848 1st Ave N, Suite #100
Naples, FL 34102 - Hours
- Open 7 days, 8am to 8pm
- Phone
- (239) 360-6253
THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT.



